In the previous 12 months, so-called natural manufacturers like Tata Harper and Jessica Alba’s Honest Company merchandise have made up a couple of quarter of all larger-end skincare sales, according to the NPD Group. The category is growing at a faster fee than last yr. Natural products was once offered primarily in health meals shops and farmers markets with labels decorated with photos of leaves. It was a very particular niche and never taken significantly by the beauty trade. But now glossy new manufacturers positioning themselves as “cleaner” alternate options to the mainstream are exploding.
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Clay-based masks use kaolin clay or fuller’s earth to move important oils and chemical compounds to the skin, and are usually left … Read More