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Farfetch CEO says influencers will run the future of fashion — Quartzy

12/05/2019 Author 0

future fashionWhile the sustainability points within trend, and fast trend in particular, aren’t new, what is new is how the business’s most influential customers are starting to respond. Yet fast fashion clearly has a darkish facet. Brands manufacture low-price, low-quality apparel in factories with questionable working circumstances, counting on staff who receive low pay. The inexpensive supplies used to create low-cost clothes are also laden with chemical compounds. Fast fashion brand Boohoo has mentioned that its income doubled after paying celebrities to promote its products on Instagram to sixteen- to 24-yr-old followers.

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Together the outcomes will make the Swedish fashion industry extra competitive by turning sustainability into a aggressive advantage. In 2019, it’s exhausting to think about a “artistic tastemaker” who can “leverage digital channels to engage a global neighborhood” as anybody aside from a celeb with social-media clout.

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